Founded in Dubai in 2022 by visual artist Amal Saeed, the eponymous couture house transforms original artworks into collectible garments. Beginning with limited-edition silk scarves and custom-printed textiles, the brand expanded into couture in 2026, bringing together Italian-produced fabrics, intricate hand embroidery and sculptural craftsmanship. Each limited-edition or one-of-one creation is conceived as a wearable work of art—celebrating individuality, cultural dialogue and a slower, more intentional approach to fashion.